I created a fully integrated campaign for MCM Worldwide. Influenced by space exploration, the global campaign celebrates “The Futurists,” the creators of tomorrow within art, design, music and culture.

Each influencer represented a persona throughout the campaign: The Believer, The Innovator, The Thinker, The Wanderer, The Creator.

On social, personal mantras gave the Futurists a voice and something for MCM to stand for.