Estee Edit Launch

Project: Digital  Launch of The Estee Edit

Role:  Art Director +  Content Development

Consulted on the creative development team for the launch of Estee Lauder’s little sister makeup line The Estee Edit.  

Focused on influencer and celebrity collaboration and content development for the upcoming launch.  Created engaging behind the scenes content and video featuring celebrity model Kendall Jenner.

#WhyNotMe Photography Series

PROJECT:  #WhyNotMe Photography Series

Role: Creative Director

Project Summary:  #WhyNotMe is a photography campaign created to address the lack of opportunity for women of color in fashion.  We casted diverse black models  to affirm that their beauty should be praised.  The photography series was featured in Essence Magazine; both digital and print.

Excerpt from Essence written by Fashion Director Julee Wilson:  

“It’s no secret that the diversity we see in the world is rarely reflected in the imagery created by the top fashion and beauty brands. And it’s not for lack of beautiful brown faces ready to strike a pose.”