MoMA ATLANTIC/PACIFIC

Role: Creative Direction

MoMA came to thehappycorp for ideas of how to get more New Yorkers to buy yearly memberships for the museum.

Membership was only $75/year, so we created a 3 phase campaign.

Week 1: Installation in Progress.

Week 2: Cover the subway station in art.

Week 3: Plaster $75 price stickers all over the place.